Social collaboration and why a cultural journey is necessary: Maersk Line’s...
We’re talking 20-25%. That’s the raise in knowledge worker’s productivity that McKinsey estimates can be obtained through internal usage of social collaboration tools. That number came out last summer...
View ArticleIntroducing Orca Social, a member-based social media consultancy
Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here. The key for...
View ArticleSharing is the New Buying: New report offers insights into the collaborative...
“Two newlyweds spend their honeymoon in a rented loft instead of a chain hotel. A first-time mom rents a stranger’s truck in her neighborhood to pick up a baby crib. An entrepreneur taps the crowd to...
View ArticleSocial Media Marketing Has Always Been Dead
I never understood social media marketing. To my best understanding, social media has never been about marketing. It has always been about communication. In essence, what happened 10 years ago with...
View Article“What is the true value of being a social business?” and other strikingly...
Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for...
View ArticleThe collaborative economy is growing – now includes healthcare, logistics,...
The collaborative economy is on the rise. It’s the third phase of social: First came social media where the media landscape was democratised as people started sharing and creating media; then came...
View ArticleEbook: “10 Reasons B2B Companies Need Social Media”
In case you haven’t noticed: Social media has changed the way the world communicates. B2C companies have eagerly embraced the opportunities which social media has brought about, but B2Bs are still – by...
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