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Channel: Social technologies – The Digital Blueprint
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Social collaboration and why a cultural journey is necessary: Maersk Line’s...

We’re talking 20-25%. That’s the raise in knowledge worker’s productivity that McKinsey estimates can be obtained through internal usage of social collaboration tools. That number came out last summer...

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Introducing Orca Social, a member-based social media consultancy

Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here. The key for...

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Sharing is the New Buying: New report offers insights into the collaborative...

“Two newlyweds spend their honeymoon in a rented loft instead of a chain hotel. A first-time mom rents a stranger’s truck in her neighborhood to pick up a baby crib. An entrepreneur
taps the crowd to...

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Social Media Marketing Has Always Been Dead

I never understood social media marketing. To my best understanding, social media has never been about marketing. It has always been about communication. In essence, what happened 10 years ago with...

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“What is the true value of being a social business?” and other strikingly...

Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for...

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The collaborative economy is growing – now includes healthcare, logistics,...

The collaborative economy is on the rise. It’s the third phase of social: First came social media where the media landscape was democratised as people started sharing and creating media; then came...

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Ebook: “10 Reasons B2B Companies Need Social Media”

In case you haven’t noticed: Social media has changed the way the world communicates. B2C companies have eagerly embraced the opportunities which social media has brought about, but B2Bs are still – by...

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